We are a start-up consulting studio
For more than a decade now, we have helped businesses define their idea and bring it to fruition in India. We are India culturists with a highly consumer centric approach and specialists in go-to-market strategy. We specialize in turning ideas into thriving businesses. Whether you are a budding entrepreneur or an established business looking to innovate, we are here to collaborate with you on your journey.
We partner with you in mitigating India specific challenges
We deliver market expertise and professional assistance at every step of business set-up & expansion in India. We assist you with devising go-to-market strategy for business development or provide modular services depending on requirement.
With experience in engaging with the business challenges on-ground and understanding the consumer psyche across regional, language, cultural & socio-economic divides, we have helped businesses across industries understand Indian market dynamics, set-up new businesses entity, expand market reach, and compete more effectively. We go beyond traditional consulting by providing a comprehensive experience.
We have helped many businesses in their journey
From idea to go-to-market, we have experience across categories and are well placed to partner you in setting up your business in India.
Technology
Media
Food & Beverages
Telecom
Luxury
Consumer Goods
New Age Digital
Education
We have helped many businesses in their journey
From idea to go-to-market, we have experience across categories and are well placed to partner you in setting up your business in India.
We are a team of seasoned consultants and industry experts dedicated to fostering innovation and driving business growth.
Nivedita Singh
Nivedita has 25+ years in Consumer Insight mining, Brand Planning and Marketing Strategy development. She consistently serves as the voice of reason
Shantanu Upadhyay
Shantanu has 20+ years in management consulting and business build in India and US advising CXOs/ Boards of Fortune 500 companies
Ishika Chandel
Ishika is a Junior Consultant at Greycells. She graduated from Cornell University in 2022 with a BA in Economics, and is currently pursuing further education at University College London.
Let us help you explore the possibilities, refine your goals, and pave the way for your business to thrive.
